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analytics to focus limited resources on what actually works. >> if i am going to do search engine optimization to drive traffic to my site, what's going to be the one matrick that's going to prove that this is working to me? then you want to go into analytics and figure out how you can measure that. never do a thing online unless you are measuring it. if you are going to spend one penny and you are not measuring it, you are in the right place, las vegas. you might as well gamble. >> being intentional about everything you do online is also something mark senacola, president and ceo of banner view.com stresses. >> it is not just about digital or offline strategy. you have to have an integrated strategy to get the most benefit. viral marketing is one of those ways you can do that. at the same time, it is not just about posting that crazy cat video. it is more about bringing it into the real world and how you can meld those two together to get the most success for your campaign. >> with a lot on the agenda, more was covered than admittedly, most of us can wrap our heads around. overal
products so we didn't have any repeat business. that's one thing. and we also didn't do any search engine optimization, search engine marketing to read some of the stuff you do to market a side as you probably all know is a competitive environment. you have to put in some money to get some money. we were among the other competitors as well as you can see from the top. there is another facebook site that uses a bit more aggressive marketing i would say. and we were not prepared to do that at this point. the bottom picture shows a baby when it comes to misleading marketing i draw the line with babies. i have a nine month old, so i wouldn't do that. we had competition, and that's why we think we have low traffic and there are other sites available. so, some lessons we can learn. primary findings from the study are coming in its preliminary study so we would like to follow it with additional more analytical studies this is more of a descriptive study is that it's possible with little experience, academics not necessarily we are not computer scientists, so it was possible with very little expe
they can. search engine optimization, indexing their site, a robust marketing campaign, which we did not do. that will include social a medimedia. the problem i have is we have an oversaturation of youth and adolescents in the social media space. there is potential exposure to this form of illicit marketing that is not controlled and could indicate or relate to nonprescription use of medications, which is a public health crisis right now in the u.s.. i think they ever -- they are very dynamic in the marketing. i think social media is a very important aspect of that. it is relatively cheap. because social media relies on friends and links and stuff like that, you tend to take the information more at face value. james is doing some great work on social media and social networking. this is an emerging form. i do not think they are limited to that space. on the second question of china, this is preliminary results. what i think is interesting from the standpoint of how the data cannot, russia and china are known to be counterfeit sources. the u.s. is the largest consumer of prescription drugs a
Search Results 0 to 3 of about 4 (some duplicates have been removed)

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